Read the prompt
Before writing, plan with your business and LinkedIn goals in mind.
Use the
planning doc, or answer these key questions:
- Who are you writing this to? Be specific.
- What is the key takeaway? What’s the one thing you want them to remember?
- What do you want them to do after reading?
Type of Post:
Turning Point Story
Brief explanation
A story about a moment that changed your direction, perspective, or approach in business or life. It highlights growth, self-awareness, and the decision to trust yourself instead of following “shoulds” or outside advice.
This post can take two forms:
To showcase your expertise, share a turning point your audience is likely experiencing now. Use your story to connect their pain point to your solution.
To build relatability, share a personal lesson or mindset shift that reveals your values and how you think.
Why It Works
Turning point stories blend emotional resonance with credibility. They tap into relatability bias: your audience sees themselves in your experience, while reinforcing your authority through self-awareness and action. This dual purpose makes them one of the most versatile post types: they humanize your brand and demonstrate your expertise without ever sounding promotional.
The Anatomy
Setup: Introduce the belief, path, or “rule” you once followed. Keep it short and grounded in context your audience will recognize.
The Noise: Share the outside advice or expectations that shaped your earlier decisions.
The Realization: Highlight the internal shift, the “aha” moment that changed your direction or thinking.
The Action + Evidence: Describe what you did next and what resulted (emotionally, practically, or financially).
The Reflection: End with a mic drop takeaway or truth your audience can apply to their own situation.
Example
The promotion that made me want to quit
I thought getting promoted would finally make me happy.
After years of late nights, extra projects, and doing work no one saw, I finally got the title I’d been chasing.
Except… it didn’t feel like I thought it would.
The workload doubled.
The meetings multiplied.
And somewhere along the way, the part of my job I actually loved disappeared.
Everyone told me it was normal.
“Just push through the transition period.”
“This is what leadership looks like.”
“You’ll adjust.”
They weren’t wrong. It just wasn’t right for me.
Because I didn’t want to adjust. I wanted to feel fulfilled.
And pretending I was fine wasn’t getting me there.
So instead of doubling down on the path I was “supposed” to take, I started asking different questions:
What do I actually want my work to look like?
What kind of impact do I want to make?
And what would it look like to build a career that fits me—not the other way around?
That reflection turned into research. Research turned into retraining. And retraining turned into my business.
Now, I help other professionals who are successful on paper but quietly miserable figure out what’s next—without blowing up their lives or starting from zero.
Because sometimes the biggest turning point in your career isn’t a leap.
It’s the decision to stop pretending “fine” is good enough.
Post in the wild:
Adaptation Prompts
- What advice or “rule” did you follow that no longer fits—and what happened when you let it go?
- What moment made you realize your old definition of success wasn’t working?
- What belief or fear kept you stuck before things shifted?
- How does this turning point mirror what your clients or audience are struggling with right now?
- What truth do you know now that your past self (or your clients) need to hear?
Hook Ideas
“I thought I was doing everything right… until this happened.”
“What looked like a setback was actually the start of something better.”
“Sometimes growth doesn’t look like progress. It looks like starting over.”
“It didn’t feel like a big deal in the moment, but it completely changed my path.”
“Smart advice isn’t always the right advice.”
“This one realization changed everything about how I work—and how I [X].”
- Reread it with your ideal client (persona/avatar/person you pictured…) in mind.
Would this resonate? Does it use the type of language they would use? - Is the takeaway clear?
What needs to be added in or taken out? - Is the call to action clear and easy to follow?
- Use the custom GPT to analyze for consistency with your tone and voice.
- (If you’re an overthinker, skip this step!) Step away for 24 hours and come back to read it with fresh eyes.
It’s easier to revise and edit when you have some space from what you write.
- Don’t forget the best practices for posting! When you can:
Engage for at least 5-10 minutes before posting (comment, DM, request to connect, accept/reject connection requests…)
Respond right away to comments on your post. Go back to previous posts and respond to any comments you missed the first time.
Continue to engage 15-20 minutes posting.
*It is important to set aside the time to engage. LinkedIn rewarss this and your commen
Type of Post: Social Proof Story (Client Win)
Brief explanation:
A post that tells the story behind a client’s transformation: what they were struggling with, what shifted, and how your work helped them move forward. It turns results into a relatable narrative instead of a sales pitch.
Pair this post with a testimonial image or screenshot for visual proof. The post itself should focus on the journey—where the client started, what changed, and why it mattered.
Why It Works
Story-based social proof builds trust through empathy and evidence. It shows how your process works in real life and helps readers see themselves in your client’s story. This type of post activates identification bias (“That sounds like me”) and reinforces credibility through narrative, letting your expertise show up naturally through storytelling, not selling.
The Anatomy
Setup: Introduce the client or situation in a relatable, human way. Paint the scene quickly.
The Challenge: Share the frustration, fear, or pattern that kept them stuck.
The Shift: Describe the realization, change, or strategic tweak that unlocked their progress.
The Outcome: Show the tangible or emotional result.
The Reflection: End with a takeaway that connects to your bigger philosophy or your reader’s potential.
Visual: Add a testimonial image or quote card that reinforces the proof without interrupting the story. (If you show the whole testimonial, bold or highlight the key phrase or sentence you most want people to read. They’ll ignore a block of text.)
Example
“I’m just not a natural salesperson.”
That’s what she told me on our first call.
She’d been running her business for two years.
Booked here and there, but nowhere near where she wanted to be.
Every time she got on a sales call, she’d freeze.
Her words came out rehearsed, and when a prospect said, “I’ll think about it,” she took it as a personal failure.
She didn’t need a better script.
She needed a better story.
We spent one week digging into how her clients actually made decisions.
We reframed her calls from “closing” to “coaching.”
Instead of pushing an offer, she started asking better questions,
and listening for the language her clients used when they described what they wanted most.
A few weeks later, she messaged me:
“I just closed three new clients in one week, and every conversation felt natural.”
That’s the power of story in sales.
When you stop trying to convince people and start connecting with them, results follow naturally.
Post in the wild:
Adaptation Prompts
- What limiting belief or fear did your client have before working with you?
- What shift helped them see things differently or take new action?
- What specific change or moment marked the turning point in their story?
- What outcome did that lead to (measurable or emotional)?
- What bigger truth about your work or industry does this story illustrate?
Hook Ideas
- “The kind of result you don’t forget.”
- “This one still gives me chills.”
- “You’ll want to see how this ends.”
- “What happened next surprised both of us.”
- “Here’s what turned everything around.”
Prompt 2 (Variation)
Not everybody has client testimonials.
- Maybe you’re just starting out.
- Maybe you’ve pivoted who you work with.
- Maybe you are under an NDA
- or you work with companies, not individuals and there is no “one person” that can give you the testimonial That's OK you can still do a testimonial style post
Here’s what to share instead:
- A personal transformation or lesson from your own business journey.
- An anonymized client story (under NDA) focused on the problem and process, not the person.
- A repeated pattern you’ve noticed in your industry — told as a “composite” story to illustrate the point.
Each one still builds trust through truth.
Example:
I kept telling myself I couldn’t post until everything was perfect.
The logo, the tagline, the website copy — all of it.
What I didn’t realize was that “perfect” was just another word for “stuck.”
The shift came when I decided clarity would come from action, not before it.
I started showing up with what I had.
Each post sharpened my message.
Each conversation brought clarity.
Within 30 days, I had more traction than the six months I’d spent behind the scenes.
Proof doesn’t always come from testimonials.
Sometimes, it comes from the courage to go first.
If you’ve been holding back because you don’t have “proof” yet — let this be it.
You’re allowed to start before you’re ready. The story you’re living right now is the social proof.
Optional Hook Variations
“You don’t need screenshots to prove credibility.”
“Start before you have proof — that’s how you earn it.”
“Proof isn’t always public. Sometimes, it’s progress no one else sees yet.”
“If you’ve ever said, ‘But I don’t have testimonials yet’ — read this.”
“Your own results are social proof — even if they’re still in progress.”