Lee Densmer: LinkedIn for Outbound Sales: How to Start Conversations That Convert
Your LinkedIn DMs can be a goldmine—if you know how to use them.
In this practical, hands-on session, Lee Densmer will show you how to turn conversations into revenue—without sounding salesy, spammy, or awkward.
You’ll learn how to use DMs, content, and connection strategy to generate qualified leads and book more calls—organically. This isn’t about cold-pitching strangers. It’s about using LinkedIn as a real outbound sales tool, in a way that feels natural and actually works.
Lee will walk you through how to:
Start meaningful conversations that get responses
Build trust without being pushy
Optimize your profile for clarity and credibility
Use posting, commenting, and networking to support your sales strategy
Lee Densmer is an expert content marketer, business owner, social selling trainer, and author with over two decades of experience in SaaS and IT marketing. She’s the founder of Globia Content Marketing, where she helps global B2B companies simplify and scale their content strategy. With a background in linguistics and localization, Lee brings deep cross-cultural insight to everything she teaches.